Perilaku konsumen

Ilmu Ekonomi [Ekonomi Syariah] (ie.ipb.ac.id)

Fakultas Ekonomi dan Manajemen (fem.ipb.ac.id)

Institut Pertanian Bogor (ipb.ac.id)

Kuliah Perilaku Konsumen IKK233 (Consumer Behavior Class)

Departement of Family and Consumer Science (www.ikk.fema.ipb.ac.id)

Collage of Human Ecology (www.fema.ipb.ac.id)

Institut Pertanian Bogor (ipb.ac.id)

Nama Dosen:

Prof Dr Ir UJANG SUMARWAN, MSc (www.sumarwan.staff.ipb.ac.id, www.ujangsumarwan.blog.mb.ipb.ac.id, sumarwan@mb.ipb.ac.id)

Dr. Ir. Lilik Noor Yuliati, MFSA

Dr. Ir. Megawati Simanjuntak, MS

Ir. Ratnaningsih, MS

Ir. Md Djamaludin, MSc

Ujang Sumarwan. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia

Kuliah Rabu Siang 22 Februari 2017

Globalisation Benefiting Consumer

There’s two keyword from this paragraph, that is globalization and consumer. Globalization is a process by which businesses or other organizations develop international influence or start operating on an international scale. Globalization is the freer movement of goods, services investment, ideas and people around the world. It can also be thought of as a removal of barriers. Consumer is an individual who buys products or services for personal use and not for manufacture or resale. A consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. Any time someone goes to a store and purchases a toy, shirt, beverage, or anything else, they are making that decision as a consumer.

Consumers now have a diverse purchasing choice thanks to globalization movement. The internet has contributed to purchasing choices, as consumers have the opportunity to surf the web in the comfort of their own home (products available from all over the world). Globalization has changed consumer’s buying behaviour in a new advantageous way, than ever before.

In a consumer-driven economy, people vote with their dollars. The level of U.S. imports is testimony to the consumers’ acceptance of foreign-made goods. While many consumers give lip service to the desire to buy American-made products, most do not. Some consumers express concern about the working conditions of overseas workers. The fair trade movement is the result; fair trade items are produced by workers who receive larger and fairer compensation for what they produce. The internet, of course, is one of the driving forces of globalization. Consumers can bypass the local merchant and search the world to find the products the desire.

Consumers have more purchasing choices than ever before thanks to the globalization movement. The Internet has opened new opportunities for browsing from the comfort of home, and there are products available from all over the world. Globalization has changed consumer buying behavior in ways that could never have been anticipated